We’ve covered our fair share of London-based immersive experiences in our time but this winter, things are breaking bad with the city’s first prison-inspired cocktail bar, Alcotraz. Launching in late September, the three month immersive drinking pop-up will take guests, or more appropriately, inmates to a world of crime and corruption, as they smuggle-in liquor to be used to make delicious, bespoke cocktails.

London Is Getting Its Own Prison-Themed Immersive Drinking Pop-Up

Taking place behind some unassuming shutters on Brick Lane, Alcotraz is inspired by America’s most notorious prison which housed some of the world’s most infamous felons. The pop-up bar will accommodate 30 inmates at a time, with each ‘guest’ being dressed in their own flattering orange prison jumpsuits.

Upon arrival, you’ll get an inmate number before experiencing life behind bars, learning the secret codes of smuggling contraband along the way. Inside the slammer, you’ll be able to sit either in cells or in the visitation area and enjoy bespoke, personalised cocktails made by an on-site expert mixologist. Naturally, all the cocktails will be served in discreet containers to avoid getting caught by the warden!


Unlike many other immersive drinking experiences in London, the interesting thing about Alcotraz is that it’s essentially bring your own booze. Convict customers will enter lockup with their secret stash of spirits during their allotted time, meaning you’ll essentially get a different drinking experience each and every time.


The Alcotraz pop-up concept is the brainchild of Sam Shearman, founder of Inventive Productions, who says that“whilst being a hugely fun experience, Alcotraz will allow visitors to experience a world only seen by most in fiction.”

Located at 212 Brick Lane, Alcotraz is set to open on 28th September and will run until mid-December. Head over to the Alcotraz Website where you can book a 1 hour & 45 minute slot for £30. Sessions run Thursday-Saturday from 5pm-11pm.




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