Who doesn’t love a super slow-mo of an exploding bottle? We certainly do anyway! So naturally we’re big fans of Bacardí’s new Carta Fuego, a red spiced rum that’s aged in torched barrels to give it that extra little flash of flavour.

Bacardí Carta Fuego

Fuego, being the Spanish word for ‘Fire’, meant Bacardí wanted to produce a campaign that has all the heat and energy that the name implies. We reckon they might well have done that with a video that shows an exploded bottle of Carta Fuego pieced back together in slow motion.

Slightly different from previous Bacardí brands, Carta Fuego is to be enjoyed as a shot, with the 40% ABV balancing the smooth taste of the Bacardí rum with the delicious spice notes of cinnamon and nutmeg in Fuego, ensuring each sip is smooth but finishes with a kick of heat.

The video itself is almost as complex as the flavours of Carta Fuego. Using a Phantom Flex camera, shooting at up to 2,500 frames per second, seven 10,000 watt lights and a team of skilled pyros, every high-definition detail of the Carta Fuego bottle assembling itself in super slow motion was captured to end the video.

We adore a dark rum, and the thought of one specially formulated as a shot get’s us a little excited. Bacardí Carta Fuego is now available and has an RRP of £21.00 for a 70cl bottle. Use the hashtag #BringTheHeat one you’ve had a taste for yourself and follow Bacardí on Facebook and Twitter.

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