Drygate and Rize Up Team Up To Drive Youth to Vote
No matter how much we want to avoid it, with a General Election called for Thursday 12 December, once again politics is at the forefront our homes, pubs and workplaces. But with only half 18-24 year olds voting in 2017, many up and down the country are calling for the youth of the UK to register to vote and have their say next month.
With that in mind, Glaswegian brewery Drygate has teamed up with record-breaking voter registration movement Rize Up to launch the official beer for its 2019 campaign. Plainly coined #RizeUpUK, profits from sales of the beer will be donated to Rize Up to support its nationwide campaign in ensuring that youths are voting and being represented politically.
The beer stands to drive home Rize Up’s mission of driving registration numbers amongst 18-24-year olds – the demographic statistically seen as least likely to vote. Rize Up’s inaugural 2017 campaign saw it drive almost 1 million more to register to vote ahead of the General Election.
This year, between 9 – 13 December, Drygate will be offering a free can of the 4.8% ABV Orange and Mango Pale Ale to anyone who comes into their Glasgow bar and taproom with their voter registration confirmation or polling card.
Street teams will also be bringing the Rize Up message to prominent universities including Glasgow, Edinburgh, and Edinburgh Napier University, with events encouraging students and young people to stand up and have their say in the coming days.
So whatever you do ahead of the election, make sure you register to vote and get those around you do the same. Your vote could make all the difference! Find out more over at Gov.uk and the Rize Up Website.