Shopping in London can be a glorious thing. But with the likes of Oxford Street offering only identikit shops and mass crowds, and the likes of Mayfair charging you a premium, finding a destination which offers the brands as well as the unique experience can be a tricky business. Which is why we love Soho’s Newburgh Quarter, one of London’s most stylish hidden gems.

Shopping in London: Guide to the Newburgh Quarter

Nestled in the heart of Carnaby. the cobbled streets of the Newburgh Quarter offer a diverse and distinctive shopping, dining and lifestyle destination, just a few minutes’ walk from Soho and Oxford Circus. With that in mind, here’s our guide to a day out in the Newburgh Quarter.

Where to Shop in the Newburgh Quarter

Those with a fashion-conscious mind will love the unique mix of shopping options in the Newburgh Quarter, with iconic brands and independent stores standing side-by-side around every corner. Here’s just a few of our favourites;

Shinola

Location: 28 Foubert’s Place.

Known for their watches, bicycles, journals, leather goods, and even cola drinks, design brand Shinola can’t ever be accused of playing it safe. Almost impossible to pigeon hole, Shinola are committed to producing lifestyle goods wherever they see fit with as many of their products as possible being constructed and sourced close to native Detroit. Head in to their only dedicated London store to check out their beautiful watch collection, or even get your leather good personalised in-house by one of the Shinola team.

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Levi’s Vintage Clothing

Location: 5 Newburgh Street.

With a heritage almost unrivalled, Levi’s Vintage Clothing Store on Newburgh Street is dedicated to capturing the heart and soul of those American workers who went on to define American culture. The store features a host of historically authentic replicas inspired by key pieces from the Levi’s archives.

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Traditional Weatherwear

Location: 8 Newburgh Street.

With the wetter and cooler months arriving quickly, a trip to Traditional Weatherwear is a must on your Carnaby itinerary. As the original brand name for the classic Mackintosh coats, you can be safe in knowledge Traditional Weatherwear will keep you protected from the unpredictable British elements, with the Scottish brand seamlessly combining quality and style with timeless shapes and prints.

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Oi Polloi

Location: 1 Marshall Street.

Iconic Manchester brand Oi Polloi celebrated their 12th birthday with the opening of this Marshall Street store and it was their first outside Manchester. The two-storey shop offers an edited selection of menswear brands including the likes of Patagonia, Rains and Fjallraven, as well as featuring exclusive products and collaborations with some not being found anywhere else in Europe. A must-visit for any Joe who likes their jackets.

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Red Wing Shoes

Location: 17 Newburgh Street.

Red Wing Shoes has a history which dates back as far as 1883. Still with their roots firmly in Minnesota in the US, the Newburgh Street store is their only standalone store in the UK. It offers a wide range of the Red Wing Heritage collection in-keeping with their traditional aesthetic and unwavering commitment to quality. There’s also a workshop out back if you need your boots re-heeled or patched up.

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Fred Perry Laurel Wreath

Location: 12 Newburgh Street.

Established back in 1952, Fred Perry is a brand that needs little introduction. The Newburgh shop houses a selection of Men’s and Women’s collections including footwear and accessories, special collaborations and blank canvas projects with designers such as Raf Simons.

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What to Do in the Newburgh Quarter

With creativity running through the cobbled streets, shopping is not the only reason to head to the Newburgh Quarter.

Johnny’s Chop Shop

Location: 33 Marshall Street.

If you’re in need of a quick trim or a complete restyle, we’d suggest heading to Johnny’s. His 60s-inspired retro Chop Shop barbershop offers treatments from trendy buzz cuts, full cuts, moustache and beard trims, or a traditional hot towel shave for the ultimate grooming experience. We’d recommend booking in advance but you can also just pop by and try your luck.

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Lomography Gallery Store

Location: 3 Newburgh Street.

For those who like their cameras, Lomography is an organisation dedicated to analogue, experimental and creative photography. Not only does their store on Newburgh Street boast the full range of Lomo cameras and accessories, it’s also home for the UK community to meet in-store and discuss techniques, take part in the workshops and discussions by guest speakers, and experience Lomographic journeys around Carnaby.

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Where to Eat & Drink in the Newburgh Quarter

Whether you’re looking for a quick bite to eat and settling in for a session at the pub, the Newburgh Quarter offers a varied selection of food and drink with everything from coffee to burgers available at reasonable prices.

Ugly Dumpling

Location: 1 Newburgh Street.

Fusing the flavours of East/West, our favourite restaurant in the Quarter is Ugly Dumpling. Set over two floors, the Newburgh Street restaurant is Ugly Dumpling’s first ever, offering a unique combination of artisan dumplings that have proven popular with Londoners on the street market scene. We’d recommend some traditional Asian classics like the Aromatic Duck or Pork Belly, but definitely keep an eye on the specials board as there’s always something new and innovative. Also be sure to leave room for one of their delicious dessert dumplings too!

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Department of Coffee & Social Affairs

Location: 3 Lowndes Court.

Put simply, the continental-styled Department of Coffee & Social Affairs is one of the finest coffee shops you’ll find in the West End. Located in the quant Lowndes Court, the Dept comprises of an Espresso Bar upstairs and a Brew Bar downstairs, offering speciality coffees from a variety of specialist roasters. If the weather’s good, the seating out front is also a perfect place to sit and watch the world go by in one of central London’s most iconic locations.

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The White Horse

Location: 16 Newburgh Street.

After your hard day’s shopping, make sure you stop for a pint at The White Horse. This pub dates backs to the 1930s with the art deco exterior typical of the period. The Nicholson’s alehouse offers a vast range of guest ales, bottles beers, Nicholson’s favourites and wines, as well as a new restaurant menu featuring the likes of Grilled Seabass Fillets, Half Roast Duck and Braised Pork Confit.

Located a short walk from Oxford Circus, head over to the Carnaby Website for more information on the Newburgh Quarter and each of its destinations.

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