Mumm partner with globally acclaimed musician, Mark Ronson, to bring another world first to life
The Formula 1® season is fully under way, and while we have been loving every minute, really we had all been waiting for that one race – the Monaco Grand Prix – one of the most glamorous sporting events of the year.
The exclusive event took place on-board Mumm’s private yacht in Monte Carlo with the likes of Ronson, Eddie Jordan and the always awesome Cara Delevingne in attendance. As well as a special performance by SingTank, a duo consisting of Mark’s wife and her brother. Cosy. They were all there to celebrate Mumm’s launch of the world’s first connected champagne bottle. Mumm’s connected Magnum offers an enhanced moment of celebration. The Magnum is inspired by the thrill and emotion of the ultimate moment of victory, such as Formula 1® which Mumm has been at the heart since the beginning of its partnership in 2000. To get as glitz and glam as possible, on the eve of the 2015 race, renowned champagne house Mumm, hosted a private event with one of the hottest men in music right now, Mark Ronson. The reason, to launch the world’s first digitally connected champagne bottle.
The moment the cork is popped from any bottle is a moment of excitement and ecstasy. Especially when that bottle is a Magnum of Mumm. When the cork is popped on the connected Magnum, a sensor links to a receiver in the venues’ audio and visual system triggering an interactive sound and visual experience to turn that moment up tenfold. Each ‘celebration’ can be personalised by the venue in which you are celebrating. Rather coolly, the technology can also be localised so that the celebratory light show is directed to the specific area where the very happy people have popped the specific bottle.
Mark Ronson spoke about the launch event: “Launching the world’s first connected champagne bottle with Mumm was an incredible experience, and one I feel very privileged to have been a part of. When I popped the cork of the Magnum of Mumm it was an unforgettable moment of celebration, and being at the Monaco Grand Prix on board Mumm’s private Yacht was the perfect setting.”
Philippe Guettat, Chairman and CEO for Mumm House of Champagne added, “The launch of this ground-breaking initiative with Mark Ronson propels Mumm’s mission to bring innovative firsts to the world, and ultimately to create truly thrilling experiences that enhance the moment of the champagne celebration.”
A connected bottle of one of the best champagnes around is an incredibly cool idea and pushes digital interaction in a direction we probably didn’t foresee it heading. We’re certain any exclusive venue worth its salt will be jumping on board to offer this new experience, can you wait for everyone around you to know when you pop that cork..
You can find out more information at www.ghmumm.com or why not share your celebration moments using the hashtag #DareWinCelebrate on social media.