World’s First Plastic-Free Aisle Arrives in Amsterdam
Earlier this year Theresa May proposed plastic-free supermarket aisles in an effort to make the UK more green. Well, a supermarket in Amsterdam has just beaten her to it with Ekoplaza now the home for the world’s first plastic-free aisle.
Yes, the popular supermarket has just unveiled an aisle which will feature more than 700 plastic-free products including: meat, rice, sauces, dairy, chocolate, cereals, yogurt, snacks, fresh fruit and veg, with packaging made from new compostable bio-materials as well as traditional materials like glass, metal and cardboard.
The idea initially came from international environmental campaign group ‘A Plastic Planet’. Ekoplaza liked it so much, they now plan on rolling it out across 74 branches by the end of 2018. All goods in the new aisle will bear a new label which clearly states the product is ‘Plastic Free’.
Following Theresa May’s call for the end of all avoidable plastic waste by 2042, frozen food giant Iceland recently announced plans to become the first retailer in the world to eliminate plastic packaging from all of its own-brand products by the end of 2023, stating “the onus is on retailers […] to take a stand and deliver meaningful change.”
Plastic-free aisles in supermarkets are not the only way companies are trying to reduce the reliance on potentially harmful plastics; the likes of the Last Plastic Straw campaign is encouraging bar owners to ditch black straws in place of biodegradable alternatives, while in 2017 adidas released a pair of trainers made from yarn spun from recycled and reclaimed ocean plastic.
It seems like the penny has finally dropped among world leaders and the planet’s biggest brands that the pollution in our oceans is not going away without a concerted effort from everyone. Let’s hope more supermarkets follow Ekoplaza’s suit!