McDonald’s Unveils the ‘McHive’ Restaurant for Bees
With the world starting to take its sustainability responsibilities seriously, more and more global brands are doing their bit. And this week McDonald’s Sweden expanded its bee-friendly practices by unveiling the “world’s smallest restaurant”, specifically for bees. It’s called the McHive and it’s basically awesome.
McDonald’s Sweden have been doing their bit for the preservation of the rapidly decreasing bee population in recent months. The fast-food chain had previously placed beehives on rooftops of some of the country’s restaurants and has planted various flowers and plant life to support our buzzing friends.
So to celebrate the unique initiative, advertising agency NORDDDB decided to create the world’s smallest restaurant, the McHive. In hopes of attracting thousands of new buzzing customers, the McHive reinvents the traditional beekeeping box hive by giving it a look to match a modern-day McDonald’s restaurant.
Outfitted with the brand’s golden arches, the new miniature McHive has an exterior which features a drive-thru, numerous advertisements, and more, all scaled down in size to match the size of the bees themselves.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops – this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative,” said Christoffer Rönnblad, marketing director of McDonald’s Sweden.
Find out more about the McDonald’s McHive for bees over at the NORDDDB Website.
McDonald’s aren’t the only global brand to create a home for bees either. Earlier this year, IKEA worked with eight UK artists and designers for the ‘Wildhomes for Wildlife’ project; a series of animal habitats upcycled from some of their most-loved used furniture pieces.