Cara Delevingne has just been named as PUMA’s newly appointed ambassador. The 24-year-superstar joins the sportswear giants as the face of the brand’s ‘DO YOU’ campaign which seeks to inspire and motivate women from all across the globe. We don’t know about the Janes but after seeing the first shoot for the campaign, we’re fully motivated!

Cara Delevingne for PUMA

As part of PUMA’s brand new campaign, the English actress and model worked closely with Rihanna’s Fenty PUMA collaboration who recently took over as creative-directors for a series of images spotlighting Delevingne in lower Manhattan, New York City.

As a PUMA representative told Hypebeast, “Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign.”

Check out images from the photoshoot below and head over to the Puma Website to see more.

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Cara Delevingne Puma Ambassador 3
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Cara Delevingne Puma Ambassador 1

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