Italian lingerie brand Yamamay have just unveiled the face of their latest spring summer 2018 campaign. And we’re incredibly pleased to report it’s none other than supermodel Kate Upton.

Kate Upton for Yamamay Lingerie SS18 NSFW

For the Yamamay SS18 campaign titled #ConfidentBeauty, the recent newlywed poses wearing a series of smouldering kimonos, lace bras and floral print briefs. Sharing the new campaign on Instagram, Kate wrote, “Love wearing @yamamayofficial to feel confident and beautiful at the most intimate layers!”

“The sensuality and femininity of @kateupton reflect our idea of #ConfidentBeauty,” the brand captioned a campaign video on Instagram. “Nobody but her could be the face for the new #Yamamay #SpringCollection18.” We wholeheartedly agree!

The #ConfidentBeauty campaign was photographed by Giampaolo Sgura. Check out the images of Kate Upton below and head over to the Yamamay Website to see the whole collection.




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