10 Scandinavian Labels to Get You Through AW17
With the rains settling in and the temperatures plummeting, it’s fair to say your wardrobe is going to need an overhaul sooner rather than later. But doing away with the linens shirts and the chino shorts, and prowling for thick sweaters and practical raincoats shouldn’t fill you with dread. In fact, we love this time of year and nobody does the cooler seasons better than the Scandinavians.
With the temperatures generally lower and showers always a constant threat, the Scandis have learnt to fight the harsh weathers and even embrace it with protective, durable and stylish garments that should have you covered all the way through to spring. Here’s some of our favourite Scandinavian menswear labels who’ll be helping us through the next six months.
With a name like Rains, it’s hardly surprising that this Copenhagen-based brand specialise in protection from the elements. The Autumn/Winter 2017 collection, for example, draws its inspiration from the concept of ‘icons’, with perfectly Scandinavian minimalist designs which adopt even more minimalist names for their garments, such as ‘Jacket’ and ‘Trousers’.
With their roots etched in the skating world (of all things), Norse Projects specialises in sportswear and outerwear all made with a simple, everyday use design, inspired by Scandinavian weather and streetwear. Having worked with everyone from New Balance to Vans to Oi Polloi, their speciality is knitwear – ideal for the upcoming seasons!
For something on the edgier side of Scandinavia, Stockholm-based multidisciplinary label Acne Studios are your Joes. Founded in 1997, Acne also focus on graphic design and film production, as well as fashion design. Their pieces are bold, brash, and are packed with clean lines meaning Scandi-cool is oozing out of every garment. We particularly like their range of sunglasses.
Three Danish shop owners founded lifestyle brand Wood Wood, having been inspired by the graffiti and street culture of the 90’s. The result is a perfect blend of high fashion, sportswear and streetwear with style and function beautifully balanced. Silhouettes are kept clean but Wood Wood’s colour palettes are usually where things brighten up.
If you haven’t come across Karhu, don’t worry – you’re not the only one. But believe it or not the Scandinavian sportswear brand, which means ‘bear’ in native Finland, has been around for a century. The sports-inspired brand undoubtedly focus on footwear and were even once Finland’s official equipment provider to all Olympic games, but they do also know how to make a jacket too!
Our golf-loving readers will no doubt have come across J.Lindeberg at one time or another with their über cool, preppy approach to golf tees which came into prominence in the 90s. But while golf and skiwear are still essential markets for the Swedish label, J.Lindeberg does also serve up sporty, casual everyday garments with plenty of clean lines and Scandi-minimalism.
Tiger of Sweden
Established all the way back in 1903 as a tailoring label, Tiger of Sweden has adapted itself to meet the demands of modern day average Joes. Clean cut shirts and versatile overcoats have been added to Tiger’s vast array of suiting options, with the brand perfect for taking Joes from the office straight to the bar.
Another sharp Scandinavian tailor is Eton. Despite sharing its name with a British institution, Eton began its shirt making days in the village of Gånghester in Sweden. While beautifully crafted shirts are still their forte, the brand now also sells dapper accessories around the world, with flagship stores in London and New York.
Ever since Fjällräven was founded just over 50 years ago, the brand has always had one driving force: to develop products that make it easier for people to enjoy the countryside. As such, the label are notorious for their innovative, technical pieces which are similarly as ideal for urban living as they are for the hills. While their backpacks can be seen on every street corner in East London, we love their technical jackets.
Selected Homme are a true Scandinavian fashion powerhouse. Formed in 1997, the label can now be seen in all corners of the earth, providing Joes with affordable, stylish menswear which should be your go-to for any minimalist piece. If you’re looking for staples this season, Selected Homme is the one.