7 French Labels to Get You Through Summer
Though the French may get a bad rep on these shores, they do possess two undeniable qualities. Firstly, they’re annoyingly good at football. And there’s not much we can do about it. Secondly, they also dress incredibly well. But while we may not be able to poach Mbappe and Pogba, we can wear the same clothes as them. So to celebrate Bastille Day this Saturday and France’s progression to the World Cup Final on Sunday, here’s some of our favourite French clothing labels for men to get you through to winter.
The French do sports luxe better than anyone. And if you’re looking for a starting point, The Kooples should really be your new go-to brand. They may not be a powerhouse in the UK quite yet, but the label has built quite the empire for itself, now boasting more than 300 outlets in Europe and 5 standalone stores in the US. It also has a stand in Bloomingdale’s. The brainchild of brothers Raphaël, Laurent and Alexandre Elicha, The Kooples are famed for combining tailored cuts with modern touches. They also offer up some menswear essentials with a relaxed and preppy feel.
Known for its minimalist approach to menswear, Parisian-based APC is at the forefront of casual urbanwear with a designer edge. The brand was founded in 1987 and has since gone on to established itself as a leader in on-trend urban menswear. It has even recently collaborated with the likes of Kanye West. Alongside some wardrobe staples, you’ll also find some luxury knits and killer outerwear pieces.
Bleu De Chauffe
If you’re after some accessories, Bleu De Chauffe sits right on the apex of functionality and style. The brand’s name refers to the blue jacket worn by French train drivers in the 19th and 20th centuries, but this French craftsman is all about totes, backpacks and satchels. Produced by artisans in the brand’s workshop in Aveyron, each Bleu de Chauffe workwear bag is made with the finest vegetable tanned leathers and features an urban and modern aesthetic.
With the summer (and Wimbledon) in full swing – and the polo getting regular outings in the sun – we’re always going to find a place in our wardrobe for the croc. The brand that invented the polo shirt needs little introduction, but it should be said that Lacoste are far more than just their polos. The brand’s shirts are always worth a mention, while their outerwear is perfectly on-point for the season. Lacoste footwear has also dramatically improved over the last few years.
It’s probably fair to say that the French, more than most, do have a knack for that ‘effortlessly cool’ look. And one brand which fits that billing perfectly is AMI. Helmed by Alexandre Matiussi, the Paris-based label’s urban sport luxe styling is perfect for days around the city, as well as night’s at the cocktail bar, while Matiussi’s use of stripes lets you know exactly where you outfit originated.
The label may sound like a US brand, but despite their mission being to reinterpret casual stylings of West Coast American, Hartford are very much French in heritage and style. Founded in 1979 by Mr Yves Chareton, Hartford’s garments are all designed with European living in mind, with collections ranging from tees and outerwear, to swimwear and accessories.
Far more than just a clothing line, Maison Kitsuné are a record label, a café and almost a lifestyle choice. Founded by former Daft Punk manager Gildas Loaëc and architect Masaya Kuroki in 2002, the label has since gone on to essentially embody the Parisian cool street style so often replicated the world over.
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