adidas Futurecraft Ocean Plastic Concept
It seems adidas are looking to go Green by introducing a rather interesting footwear concept as part of their Futurecraft program: a midsole that’s not only 3D printed but also made completely from recycled ocean plastic.
The Ocean Plastic Concept project is part of adidas’ continuing partnership with Parley for the Oceans, an initiative that encourages creative Joes to repurpose ocean waste and raise awareness of the growing issue.
The German brand revealed their first trainer made from plastic recycled from the sea earlier this year with an upper that was woven using fibres produced from the recycled waste. The new trainer features an upper made with the very same woven fibres, while the midsole of the Ocean Plastic Concept is 3D printed using recycled polyester and gill net content.
The design was launched to coincide with the COP21 climate change conference in Paris, which took place last week and signals the brand’s intent to use renewable materials. As such, they’ve even stopped using plastic bottles for meetings at its global headquarters in Herzogenaurach, Germany. They’re also phasing out plastic bags from their retail stores by 2016.
The latest Futurecraft project is the third instalment following work adidas did with leather and 3D-printing to make a new Superstar silhouette. We’re pleased to see that adidas are still producing some attractive looking trainers as well as pushing some boundaries.
Just like the other Futurecrafts, the Ocean Plastic Concept shoe marks adidas’ statement of intent for the future, so there’s no word on whether they’ll actually hit the shelves!