adidas have just announced a special release which truly embodies luxury. The adidas Originals ‘24 Karat’ Pack transforms two of the German sportswear brand’s most iconic models with precious metal details in celebration of their ‘999 Noble Metals’ collection.

adidas Original ‘24 Karat’ Pack

The first in a series of releases featuring precious metals, the adidas Originals 24 Karat Pack features exclusive editions of the Stan Smith and Rod Laver silhouettes. Each shoe’s form is kept to its original beauty but is elevated with Gold detailing on the tongue and heel-tab.

The collection is a collaboration with the oldest and renowned German gold-beating manufacturer ‘Eytzinger’, a company based in the “Gold Leave” town of Schwabach, located less than an hour’s drive from adidas HQ in Herzogenaurach.

adidas Originals 24 Karat Gold Pack Rod Lever
Each pack in the 999 Noble Metals collection will benefit from the 167 years of craftsmanship experience and excellence from Eytzinger, as well as adidas’ usual style and swagger. The 24 Karat Pack is the first in the series and adidas haven’t yet revealed what will be next.

adidas Originals 24 Karat Gold Pack Stan Smith
Each trainer in the Pack features 999 Gold details on the tongue and heel-tab, as well as added Gold branding on the inner sole. Blending two classic 3-stripes silhouettes with generations of manufacturing tradition, the 999 Pack encapsulates the adidas Originals philosophy — everyday icons with unparalleled elegance.

The adidas Original ’24 Karat’ Pack is set to launch this Friday 15th July on the adidas Website with the special edition Rod Laver and Stan Smith both expected to cost around the £109 mark.

adidas Originals 24 Karat Gold Pack Rod Laver
adidas Originals 24 Karat Gold Pack



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