adidas & TfL are Offering Free Trainers and Oyster Cards… Sort Of
Like many Londoners, we have a long-standing love-hate relationship with the Tube at Average Joes. Yes, we hate the connecting walk between Bank/Embankment but we do absolutely love the design that goes into the Tube’s advertising and branding. Which is why we’re always going to get by a trainer collaboration between TfL and the Three Stripes.
Introducing the adidas Original x TfL ‘Oyster Club’: a partnership between our London’s often derided transport authority and one of sportswear’s biggest name. Marking 15 years of the Oyster card, the trainer collection features three pairs of trainers – the Temper Run, Continental 80 and ZX 500RM – each with TfL-inspired designs.
The Temper Run features the Oyster Card colours accenting the tongue, while the original Metropolitan line map is showcased on the Continental 80 silhouette and finally the distinctive TfL Red and Blue tones are accented on the ZX 500 RM. Each pair also comes with a leather-bound Oyster card holder and packaging inspired by vintage tube posters.
But that’s not even the best bit… each pair of trainers will set you back £80 BUT each pair also comes with an Oyster card topped up with £80, so they’re essentially completely free. As with its previous collabs with brands, TfL’s profits from licensing will go towards improving the capital’s transport network. Hopefully they start with the Central line…
Naturally, the adidas Originals x TfL ‘Oyster Club’ is limited to just 500 pairs of each shoe available from the adidas Originals shops in Carnaby and Spitalfields from 10am on Saturday.
It’s the not first time adidas has teamed up with a city’s transport network either. A couple of years ago, adidas Originals and Berlin’s public transport network, Berliner Verkehsbetriebe, paired for the EQT Support 93/Berlin trainer; a multi-coloured camouflage-style print shoe which resembles the pattern typical of BVG seat covers, Berlin’s city subway.