Always on the search for the coolest new brands around – whether its clothing or accessories – let us introduce you to Italian soft goods brand, Attitude Supply. The Milan-based label produce simple but adaptive products for the modern urban Joe, and their new ATD1 backpack is aiming to be the most versatile backpack on the market.

Attitude Supply Launches the World’s Most Adaptive Backpack

Made in Italy with durable materials, the Attitude Supply ATD1 backpack is launching over on Kickstarter today. Combining flexible volume and multiple access points with minimalist aesthetics, the ATD1 is the perfect companion for commuters as well as travellers after something as stylish as it is functional.

Attitude Supply products are designed to be as clean, simple and adaptive as possible, before being carefully developed with meticulous attention to details. They strictly develop all products in house before production is finally outsourced to experienced manufacturing partners in Italy.

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The shape of the ATD1 is all about maximising internal space while still keeping the load close to the back. The roll top construction ensures expandability and weather protection, while no access to main compartment on front and sides means you’ll have peace of mind in crowded areas – extremely handy for urban commuters.

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You’ll find a U-shaped zipper on back panel which allows for top and side access, as well as that always useful clamshell opening when you need to dig deep. The internal stretch pockets can fit laptops up to 15′′, while side pockets conceal compression straps and can easily fit in water bottles and foldable umbrellas. There’s also a front compartment with a key leash and pen slots.

The Attitude Supply ATD1 has just launched over at the Kickstarter Website, where you can get it for the super early bird price around £205 (€230). Head over to the Kickstarter Website for more details.

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Nobody does rainwear better than the Scandinavians. And one label who’s had that category locked down in the last couple of years are the aptly named Rains. And for SS18, the Danish natives have unveiled a couple of camouflaged additions to their core range coming under the title of ‘Adapting’.

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