Base London have always been one of our favourite footwear brands here at Average Joes. They consistently nail the fine line between casual and formal footwear for the young urban modern Joe. They’re always high quality and don’t leave too big a dent in your wallet either. Their Spring/Summer 2014 collection is certainly in-keeping with this difficult art.

Base London Spring / Summer 2014

The theme for this year’s collection is “Fun At The Fair” and plays on the the concept of summer walks and nights out. A multipurpose shoe has always been Base London’s strength and the classic shapes and iconic silhouettes bring formal British heritage into the contemporary. One of the most glaring elements to the range is just how extensive it is. There’s a variety of boots and shoes for every occasion.

The new collection sees much of the same colourways you come to associate with the brand as navy, taupe, greys and browns all heavily feature. The major difference is the brighter Summery tones with striking reds and sunset oranges making appearances on the upper leather. Demanding a splash of colour, Base London have also introduced bolder colourways to the soles with confident oranges popping up in their more casuals styles.

Our favourites are the more casual in the range including the Papillon which is a suede plimsoll silhouette that’s ideal for the hotter summer days and the Shore shoe which has a classic trainer shaping but with a casual brogue finish, and comes in either suede or leather. The brighter colourways are illustrated perfectly here with suede orange to put a splash of flair into your look. For the more formal Joe the Piano shoe offers a perfect opportunity to lighten a working outfit that can double up for a sophisticated night out. The smooth lines of the traditional upper are modernised with the contrasting coloured sole.


These are just a few of our recommendations. Head over to check out the full range at Base London’s online shop here.



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