Ben Sherman Spring/Summer 2015
Ben Sherman is back with their Spring/Summer 2015 collection and while it might not be anything you wouldn’t expect, it still showcases the brands core heritage that has become synonymous with British youth sub-cultures across the country.
From his first factory in Bedford Square, Brighton, Ben Sherman launched the ‘original Ben Sherman shirt’ which featured a host of innovate details inspired by American styling but now sharper for the UK consumer.
Five decades later, and the Ben Sherman brand and shirt has been embraced and loved by many of the key British youth and style cultures that followed, such as Northern Soul, Ska, Two-tone, and Punk, Mod revivalism and Brit-pop. Each of these vibrant sub-cultures has provided fresh impetus and rediscovery of the Ben Sherman brand so it has naturally become rooted in the British fashion consciousness.
Of course, central to the Spring/Summer 2015 collection is Ben Sherman’s signature check. Like all great iconic pieces, the house check was born naturally out of core brand values and enduring appreciation and approval. The gingham check has been a pattern essential to Ben Sherman since its very origins in the 1960’s, the same time that the colours of Red, White and Blue were becoming central due to it being adopted and adored by the Mod movement.
The humble Oxford shirt was transformed from a staple item into a statement piece that was perfect for the mood of the times. The ‘original Ben Sherman shirt’ returns in the SS15 collection and features a host of innovative details; buttoned-down collars, a button on the back of the collar, a locker loop, a box pleat and square hem. It remains an essential part of our core collections through to the current day.
It wouldn’t be a Ben Sherman collection with the presence of the Harrington jacket. It’s a staple that has been worn with Ben Sherman’s famous button down shirt from Mods through to Britpop. It became synonymous with the brand so it was a natural step for them to create their own interpretation of this classic that is now a highlight in the latest 2015 collection.
Prices range from around £60 for a shirt to £90 for a Harrington and you can check out the whole range at http://www.bensherman.com/ss15-lookbook/.