Everlane Release “World’s Most Sustainable Sneakers”
An estimated 330 million pairs of shoes are sold each year in the UK alone. But with most of these ending up in landfills and decomposition taking around 50 years, it’s no wonder brands are trying to change the manufacturing process for the better. One such label is American fashion brand Everlane, who claim their recently launched Tread trainers are ‘completely carbon neutral.’
The unisex Tread trainers by Everlane feature soles made of a mixture of natural and recycled rubber, uppers made of leather from ‘the world’s cleanest tannery’, and laces and lining made from recycled plastic bottles. As such, they’re being labelled as the “world’s most sustainable sneakers”.
Everlane was founded in 2010 by Michael Preysman and Jesse Farmer, and has stores in New York City and San Francisco. The brand has always championed responsible sourcing and has even previously stated it would never make trainers, claiming they are “a disaster for the planet”.
But having researched the possibility, the brand finally released the Tread. Choosing low-impact materials to reach carbon-neutrality, Everlane sourced the leather from the world’s “cleanest tannery” in Vietnam. It claims to use 42% less electricity and 56% less water than other facilities, emitting 35% fewer greenhouse gases.
Rather than using virgin plastic for the soles, Everlane also developed a composite of recycled and natural rubber diverted from landfills. The laces, lining and internal support are made from recycled plastic, with each pair containing 9.5 bottles, according to the brand.
They then partnered with carbon-offsetting provider NativeEnergy to offset the trainer’s carbon footprint, and now invest in projects that improve cattle ranching on American grasslands, for example.
The Everlane Tread trainers comes in seven colourway – Black, Grey, Off-White, Caramel, Navy, Light Blue and Soft Pink – and are priced around the £75 mark ($98). Find out more info over at the Everlane Website.
Last month, adidas announced the Futurecraft Loop, its first ever performance running shoe to be made entirely from one single material, making them fully recyclable when discarded.