Fjällräven Spring/Summer 2015
Fjällräven was founded in the 1960s and been producing practical and durable pieces for outdoorsy Joes ever since. But the fashionable Joe recently soon caught on to the impeccable styling of Fjällräven and the Swedish brand has found itself a broader market.
Fjällräven literally mean ‘artic fox’ in Swedish and for spring/summer 2015, the brand brings us some of its classic items in fresh colourways, along with a selection of new products designed for the modern-day adventurer.
Our favourite from the collection is the High Coast Wind Anorak in UN Blue. It has a fixed hood, thumb holes and kangaroo pocket that doubles as a pack bag. The light and packable anorak is made from a waxed polyamide and organic cotton fabric that is water resistant and dries fast should it get wet. Perfect for festival season.
The label’s signature is the Greenland Jacket, which they’ve produced since 1968. This season it’s been updated in a two-tone palette for the first time, incorporating tonal shades of ‘Cork’ and ‘Sand’, and crafted from durable waxed cotton. A two-way zip, drawstring toggles and hem, and adjustable cuffs finish off the practical piece, along with the iconic Fjällräven logo on the sleeve.
We’re also a very big fan of the new Abisko Hybrid Jacket. We love it in ‘Campfire Yellow’. The lightweight jacket is made from a fast drying material and comes complete with a G1000 Lite hood and shoulders.
The iconic rugged Greenland backpack also gets an update with a khaki-colour. The backpack features an internal laptop compartment, padded shoulders and leather fastener. Ideal for commuters and city workers.
The Fjällräven Spring/Summer 2015 collection is available now from various places, with prices starting at £34 for T-shirts. Check out the range at http://www.fjallraven.com/spring-summer-2015.