YEEZY Season 1 by Kanye West and adidas Originals sparked a frenzy when it was released in February. Hot on its heels was the public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out worldwide to frantic fans. This is Kanye West after all.

Kanye West x adidas Original YEEZY BOOST 350

Well, West and adidas are back with the release of their second trainer collaboration: the YEEZY BOOST 350. And we love what we’re seeing!

Set for release globally on the 27th June (next weekend), the trainer features an upper composed entirely of adidas’ Primeknit: a ground-breaking material developed using the latest digital engineering methods to fit around the foot like a second skin.

Ensuring that every Joe’s step is hyper-charged with an endless supply of feather-like fast energy, the YEEZY 350 utilises adidas BOOST’s highly responsive properties so the shoe showcases the ultimate in comfort and performance.

The YEEZY BOOST 350 is composed of simple stuff. But that doesn’t make it any less beautiful. Echoing Kanye’s relentless natural ambition, the trainer is a clean, modern and effortless silhouette. Fuse this timeless aesthetic with adidas’ unparalleled engineering, then the YEEZY BOOST 350 presents a real look into the future of style.

The Kanye West x adidas Originals YEEZY BOOST 350 launches next Saturday 27th June from various retailers. If you can find a place to pre-order, we suggest you do. These are going to go quick!




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