Lacoste have just unveiled the latest addition their SS19 collection. Inspired by their authentic sports roots and the well-known grace of brand founder René Lacoste, the Key West Collection is the new classic sports timepiece in Lacoste’s line-up.

Lacoste Reveal Key West Timepiece Collection

Designed for modern Joe, the Key West collection combines comfort and practicality with style and craftsmanship. Made for Joes who appreciate that time is precious and need something to keep up with the demands of their day to day life, the Key West Collection is characterised by its sporty sophistication.

Coming in three different designs, the timepiece features 3-hands Core Collection Movement and is presented in a 42mm stainless steel or yellow gold IP plated case. The Key West Collection sees colourful aluminium bezels sit alongside silver, blue and black colour details on the dials.

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The watch is also offered in a range of straps – from blue silicone (with or without stripes) to stainless steel bracelets – while it also has a water resistance of 5 ATM, which means it can resist water up to 50 metres in depth for 10 minutes.

The Lacoste Key West Collection is available now over at the Hour Time Website, where prices start £125.

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Look closely and you’ll see that the UK watchmaking industry is thriving with innovative brands popping up at a serious rate. Here’s a look at six new British watch manufacturers we think you need to know about.

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