Lacoste Drop the Iconic Crocodile for The ‘Save Our Species’ Collection
The crocodile. The instantly recognisable logo came around following French tennis champion Rene Lacoste’s nicknamed in 1927 for his tenacity on the court. But in 2018, for the first time Lacoste are dropping the crocodile for 10 limited edition polos to highlight endangered species in their ‘Save Our Species’ collection.
The Lacoste ‘Save Our Species’ limited collection consists of the brand’s signature white polo shirts, which, instead of the iconic crocodile logo, utilise logos made from 10 different endangered species. The number of polos made for each series corresponds to the remaining quantity of the species in the wild as estimated by IUCN species experts.
The animals included in the collection are the Vaquita Dolphin, the Burmese Roofed Turtle, the Northern Sportive Lemur, the Javan Rhino, the Cao Vit Gibbon, the Kakapo Parrot, the California Condor, the Saola, the Sumatran Tiger and the Anegada Ground Iguana.
The most endangered on the list is the Vaquita with only 30 dolphins estimated to be left in the oceans. Otherwise known as the Gulf of California porpoise, the solitary sea mammal is a critically endangered due to shrimp gillnets in which it can get entangled.
The Lacoste ‘Save Our Species’ collection has been made in conjunction with the International Union for Conservation of Nature (IUCN) with each piece retailing for £185. Unfortunately all of the polos sold out within hours. Check out more info over at the Lacoste or Save Our Species Websites.
In other conservation news, a supermarket in Amsterdam became home to the world’s first plastic-free aisle, featuring over 700 plastic-free products including: meat, rice, sauces, dairy, chocolate, cereals, yogurt, snacks, fresh fruit and veg.