New Love Club
Founded in 2009 and based in the heart of North London, New Love Club is one of the fastest growing and most exciting brands in the country right now.
Since the 1960’s the printed tee has been a mainstay among the youth, as a way for standing out, or speaking out, and although the designs have changed, the original principles still live strong.
New Love Club are by their own admission a “modernist, image based brand” who’s products feature prints of hand drawings, edited photography, and geometric shapes juxtaposed with abstract art and images of amateur women. Put simply, they are products with an inherent old-skool vibe and effortless new-skool swag.
All their products are made from 100% cotton which is ring-spun and combed to give the garments a super smooth and soft feel, which hangs and fits just right. Sometimes when you have peeled all those winter layers off, it’s nice to have something underneath that’s poppin’.
Left to right: “Hey”, “Bounce”, “Surreal”
The range is pretty sweet, and if the missus or any female friends dig the tee you treated yourself to, they are unisex too, so you can grab them one for Christmas. A definite bargain too at around the £25 mark.
Available at: Selfridges, ASOS or at www.newloveclub.co.uk, they also have a few cool sweats and posters, so go check them out.