The heritage watch and jewellery house, Bucherer, has just expanded its cult collection with a brand new motorsport-inspired timepiece. The latest addition to their exclusive BLUE EDITIONS range, take a look at the TAG Heuer Formula 1 Bucherer Blue Editions.

Bucherer Unveil TAG Heuer Formula 1 BLUE EDITIONS Watch

Aimed at the fashion-forward Joe who likes his motorsport, the TAG Heuer Formula 1 Bucherer Blue Editions stands out thanks to its sporty yet elegant blue dial with hand-applied indexes and a rotating aluminium bezel with a 60-minute scale.

The Tag Heuer Formula 1 is the latest in a long line of luxury watches for Bucherer’s BLUE EDITIONS collection. The range comprises of 18 exclusive timepieces created in partnership with renowned watch manufacturers, such as Jaeger-LeCoultre, Longines, and Tudor. All of the watches in the collection are characterised by Bucherer’s signature blue colourway.


The 43mm Tag Heuer Formula 1 Blue Editions comes in a robust and resistant stainless-steel case with date display, while the automatic movement watch has a power reserve of 38 hours. In addition to the stainless-steel bracelet, the special edition timepiece also comes with a blue rubber strap, giving it a robust and effortless finish.


According to TAG Heuer CEO, Jean-Claude Biver, “It was a great opportunity for TAG Heuer to work with Bucherer on this special edition. This watch is another step in the longstanding collaboration for the development of our business around the world.”

The TAG Heuer Formula 1 Bucherer BLUE EDITIONS will be available exclusively in the Bucherer Online Shop from Monday 24th September 2018. The watch is priced at £1,650.


This post was written in collaboration with Bucherer. All words are our own.



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