Swiss brand, TAG Heuer is well known for their range of luxury watches. They are also one of the few brands to enter the luxury smartwatch arena. The TAG Heuer Connected has been around since 2015 (now in its third generation) and still represents one of the few high-end smartwatches on the market. It’s style is reminiscent of their famous TAG Heuer Carrera with a modern twist. Now TAG Heuer wants you to get colourful with a range of summer-inspired options.
There are three new 45 mm models and they immediately stand out thanks to their unique aesthetic. There are two stainless-steel options with a deep blue ceramic bezel and either a steel bracelet or a sporty blue rubber strap, and a third option of lightweight sand-blasted titanium on a durable black rubber strap.
In their original look or paired with one of the vivid and quickly interchangeable straps available in new neon yellow and lime green, as well as existing bright orange, bold red or contemporary khaki, the new Connected models are, according to TAG Heuer, “true statement watches”.
The new line-up showcases the wide range of styles and uses this timepiece offers. There’s an elegant steel look which could be mistaken for a mechanical watch, perfect for business and more formal settings. Or pick a more sporty variation with a rubber strap, at home in the office, the beach or the golf course. The most performance-orientated model comes in full titanium, for the most demanding users who want the lightest possible version. There is pretty much a Connected for every man and every occasion.
The smartwatch can be further customised thanks to a variety of original watch faces created in-house to echo the TAG Heuer brand aesthetic and spirit. Along with these three new pieces, TAG Heuer is introducing matching luminous dial designs that will be available for Connected watches of all generations, just in time for summer. These elegant digital watch faces include bright colour variations of the six designs currently available in the core collection, for an eye-catching, sun-filled update of customer favourites, and an entirely new watch face named Helios.
With its classic tri-compax layout inspired by the iconic design codes of TAG Heuer mechanical chronographs, this watch face underscores the fact that the Connected is first and foremost a classically elegant luxury timepiece. Dubbed Helios, as the god and personification of the sun in ancient Greek mythology, the dial is radiant and assertive. It is offered in four variations of seasonal hues: deep blue, peppermint green, cherry red and dark summer night.
In the three chronograph sub-dials, you can select the classic stopwatch functions or go digital with a choice of three new digital complications celebrating the sun: a spatial representation of sunrise and sunset times in the 9-o’clock counter, and a 10-hour weather forecast or second time-zone in the 3-o’clock counter. At 6 o’clock, you find the date window and a subtle indicator of the watch’s power reserve.
These new watch faces with fresh, energetic bursts of colour and creative complications were developed entirely in-house and are the perfect summer companions. With the Helios watch face, TAG Heuer once again reinterprets its rich watchmaking heritage in a digital age.
Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, a agenda, weather, maps and more with Google Play and its wide selection of apps.
Designed with high-intensity activities in mind, the TAG Heuer Connected offers sapphire glass screen protection, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15 °C and 45 °C.
The physical features of the case are fully and instinctively integrated to enhance the sporting experience and allow for even more precise commands: the 2- and 4-o’clock pushers provide app-opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.
Activities are recorded with high precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart-rate sensor, made of high-tech resin and naturally integrated into the case back. This also optimises tracking of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass for direction, as well as an accelerometer and gyroscope.
The new TAG Heuer Connected watches will be available as of 1 July 2020 at a select network of retailers and TAG Heuer boutiques, as well as at www.tagheuer.com for Australia, Japan, Switzerland, the UK and the US.
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