TAG Heuer X Porsche: “Two histories – one passion”

TAG Heuer and Porsche have announced plans to combine their shared passion for precision and performance by collaborating on a long-term basis starting with the new TAG Heuer Carrera Porsche Chronograph.

TAG Heuer and Porsche share something in common – Carrera. For TAG it is the name of one of their most popular watches and for Porsche it has featured on some of their most famous cars to date. Both companies were inspired to use the name by the same race – the Carrera Panamericana.

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

TAG Heuer CEO Frédéric Arnault

The first fruit from this new partnership is the TAG Heuer Carrera Porsche Chronograph. A racy version of the Carrera watch with subtle Porsche branding on the bezel. It’s housed in a 44mm diameter polished steel casing. It has a Calibre Heuer 02 Automatic movement and is available with a leather strap or a steel bracelet.

Being a Special Edition watch, the TAG Heuer Carrera Porsche Chronograph is delivered in bespoke packaging with colours and a style consistent with the design of the watch inside. 

It is available this month but no pricing was included in our press release. Contact your local TAG dealer for more details.