In a world where the environment, and the carbon footprint and eco friendly nature of a business are key factors in the production of products, it is refreshing to see a business established with this not as an afterthought but as its unique selling point.
The Italian Brand WeWood manufactures a range of watches made completely from reclaimed and recycled timber. Alongside this the engineering process is environmentally friendly, using components which are recyclable and biodegradeable.
The WeWood watch designs take inspiration from classic watch shapes, but instead of metal or plastic, the Japanese made Miyota movement in encapsulated in wood. There are colour options including black, brown, natural, a contrasting dark on light wood and even a hint at this seasons camo trend. Each colour option comes with the rich character of the grain displayed across the 23 differing styles.
We particularly like the WeWood Voyage in Black & Beige (we cant choose). It offers familiar styling with the individualist twists of being of wooden construction, hypo allergenic and allowing you to know that you’re doing your bit for the environment.
The best part is that WeWood’s mantra is not all talk. They have committed to planting a tree for every timepiece sold, and with the total running at 150,000 they are keeping to their word.
With prices starting from the £90 mark, WeWood Watches offer value as well as a unique piece of mind.