Last updated on November 15th, 2015 at 12:07 pm

Fairy Non Bio – Learning To Hug

From the moment they’re born, we hug our children unashamedly and constantly. Intuitively we know the power those hugs can bring – they make us feel safe, nurtured, connected and loved. But as our babies grow, the embraces become less and less frequent. Fairy Non Bio want to know why.

Rooted in their passion for huggably soft clothes, Fairy Non Bio believe in the Power of Soft, and are championing the idea that we should #NeverStopHugging our kids – no matter how old they are.

As part of the campaign, they take a look at the story of Stephen and his son Ben. From the first, tender moments together through to the present day, Fairy Non Bio explore the change from formative years to the present day where a distance had grown between them.

No matter how cynical you are, the video is extremely heartwarming and we learn why the hugging stopped for the pair and watch the moment as they rediscover the power of hugs.

This content is kindly sponsored by Fairy Non Bio.



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