Sponsored Video: Ronseal Apology
It Does What It Says on the Tin. One of the most famous marketing slogans of the past 20 years (21 years in-fact). Dreamt up by Ronseal and mimicked by thousands, it is nearly a way of life. Summer wouldn’t be Summer without hearing the advert and slaving away painting that fence which you have put off for the last 5 years.
Alas the marketing team has realised they aren’t really that honest. After all, Ronseal rarely comes in a tin nowadays. As such they have created a social campaign around #RonsealApology and created an incredibly cheesy video to match it which you can view below. The video is very much a heartfelt apology from (what we assume) is made up marketing director Martin Jones in a very tongue in cheek way.
Will Ronseal actually lose their million pound slogan and remove it from everywhere? Who knows, time will tell!
There we have it, if you want to add to the marketing mix and the next generation of Ronseal, get your suggestions in using the hashtag #RonsealApology across social media.
This post is kindly sponsored by Ronseal.