If you haven’t seen this yet, then you may well have been hiding under a rock or in a cave for the last few days. Sport kings adidas have launched one of their biggest and most expensive advertising campaigns ever. Featuring the likes of Katy Perry, David Beckham, Lionel Messi, BoB and Derrick Rose amongst others.
There are a total of 3 adverts produced, 30 and 60 second versions for Television and Cinema, as well as a 2 minute extended edition for the internet. The promotion has already been pushed out to over 10 million of us that our connected with adidas through the likes of twitter and facebook.
The soundtrack is provided by Justice and the track is “Civilization” and given the huge push behind the campaign, it is no doubt going to become the soundtrack to the summer.