New Balance Football Advert
New Balance has launched the brand’s first advert for their new voyage into football apparel. Directed by award winning filmmaker Marie Schuller, ‘#NBFootball’ stars New Balance Football athletes Aaron Ramsey, Adnan Januzaj, Samir Nasri, Fernando Reges, Vincent Kompany, Jesus Navas and Marouane Fellaini.
The New Balance film highlights the commitment it takes to become a better athlete and the never-ending drive to improve, emphasising how football is more than 90 minutes, more than 11 v 11 and more than just winning – it’s the commitment to carry on, to never rest and never take it easy.
Set against the backdrop of a giant LED screen, we see the players being put through their paces as graphics communicate how New Balance – and their athletes – are relentlessly driven to be better and go further, every minute of every session, every day of every season.
Director Marie Schuller said: “This film is all about striving to be better. The New Balance players each have immense talent but that alone is not enough, becoming a better athlete is the motivation that drives them on. Each scene aims to capture the relentless pursuit of excellence, the fact they never stop pushing to improve.”
The anthemic track that accompanies the film is an original composition by Chris Karloff from Black Onassis, a former member Kasabian.
New Balance Football has already signed up some of Europe’s great football clubs for next season including Liverpool FC, FC Porto, Sevilla FC and Stoke City, as well as numerous top flight players who appear in the advert.
The first collection of New Balance boots will be available at retail from July 2015 and at first glance they look stunning. Check out the #NBFootball ad below and keep an eye on us in the coming months as we review them.