If you’re lucky (or crazy enough) to be running the London Marathon in April, chances are these next two months of training are going to be a slog. So to help you along the way and give you that extra bit of motivation, New Balance are rewarding your training efforts with pints at their very own pub called ‘The Runaway’. Yes, really…

New Balance Has Opened a Pub to Get You Running

‘Buying Pints with Miles’. That’s the concept behind The Runaway, with New Balance joining forces with Strava to launch four challenges, specifically focused around key marathon training milestones. When you sign up for the Strava challenge, you’ll receive a ‘Runaway Card’, which can be added to the wallet on your phone. This card fills with the miles you run and can be used to exchange miles for pints in the pub.

The Runaway opened over the weekend and is located in the heart of London on Charing Cross Road. According to New Balance, it’s a ‘social hub for the running community’ and features a fully stocked bar, as well as a dartboard upstairs for runners to relax and socialise. Downstairs, there’s a gym and weights area, complete with changing rooms and lockers.

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There are four Strava Challenges to be completed, ranging from 10 kilometres to 40 miles, with each challenge to be completed by a certain date. If completed, runners will receive either 2 or 3 pints for both themselves and a friend, so miles really do win pints!

To find out more about New Balance’s ‘The Runaway’ pub or to get inspiration for the marathon, go to New Balance Instagram page or join their running club on Strava at New Balance Run Club. Check out all the challenges below…

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Challenge 1: The Runaway / 40 Miles for Pints
To be redeemed on either 24th February or 3rd March 2019:
50% Badge: 2 x drinks each for you and a friend.
100% Badge: 3 x drinks each for you and a friend.

Challenge 2: The Runaway / 13 Miles for Pints
To be redeemed on either 10th or 17th March 2019:
50% Badge: 2 x drinks each for you and a friend.
100% Badge: 3 x drinks each for you and a friend.

Challenge 3: The Runaway / 60 Miles for Pints
To be redeemed on either 24th or 31st March 2019:
50% Badge: 2 x drinks each for you and a friend.
100% Badge: 3 x drinks each for you and a friend.

Challenge 4: The Runaway / 10k for Pints
To be redeemed on either 14th or 21st April 2019:
50% Badge: 2 x drinks each for you and a friend.
100% Badge: 3 x drinks each for you and a friend.

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