Helly Hansen is a name synonymous with outdoors and the elements. One of the most popular outdoor brands in Europe, the kit is wide ranging, covering; sailing, snow, running, fitness and even workwear. For 2016, Average Joes are going on a (quite literal) journey, and between us, we want to help you find your own Horizon.

On Your Horizon Campaign – Helly Hansen

Over the next four months we will be taking to the water. Taking to the water to learn how to sail. Until last month, our only previous water transport involved a ferry and a car, but come August we will be aboard our own 40 foot sailing yacht and taking part in a race within Cowes Week. Yes, an actual race, with real sailors.

But it isn’t just about us, the campaign is called ‘On Your Horizon’, and of course we want you to get involved! For starters, if any of you fancy joining us for a spot of sailing over the summer (you could even give us tips!), then please do get in touch. We are planning a fair bit of sail time around the UK. But if sailing isn’t your thing, do not worry. The easiest and most fun way to get involved is by heading over to the Helly Hansen Facebook page and search for the posts which detail the On Your Horizon campaign. Read the details and join away!

In the most part they will ask you to share your stories or pictures of fun fuelled adventures. In return, you get the chance to win a shed load of stuff, and when we say shed load, we mean shed load! There are new competitions and new pieces of kit up for grabs all summer; everything from bags to jackets, salopettes to t-shirts. You’ll be ship-shape in no time!

Helly Hansen - Cowes Week Sailing (10th August 2015)

What about us? How are we going to go from sightseers to sailors? Well, we have a small (yet perfectly formed) plan. Practice, yes, will make-up much of what we will end up doing. But we are slightly better planned than that. Here are some key dates for your diary, if only to send out a search party if we never return…

  • April – Sailing Practice and our first Race..
  • May – RYA Sailing Course in our beautiful home of Norfolk.
  • June – Spending time with the wandered of the sea, Thomas Coville. On his UK stopover as he sails single handed to New York in prep for another round the world challenge.
  • July – A little secret surprise. From us to you.
  • August – The finale. The big one. Our very own entrance into Cowes Week.

We have already braved a couple of little trips. We spent some time in Manchester on a very windless Salford Quay to get some mini sea legs. We also donned our waterproofs at last year’s Cowes Week on a very wet Sunday for a sailing experience. And we can prove testament to the quality of HH kit when it comes to staying bone dry!

Helly Hansen - Cowes Week Sailing (10th August 2015)

As we mentioned, our last event will a race within the very prestigious Cowes Week on the Isle of White. One of the busiest sailing events in the world, every year it holds host to over 8,000 competitors and 100,000 spectators. The week long affair is a raft to all kinds of goings on, from exhibitions, to parties and live music. It’s more of a festival than anything else, and a love of sailing is not required!

Thankfully we won’t be alone in our journey. We’ll be supported by Helly Hansen’s kit, experience and their team of ambassadors holding our hand for some of the way. We are also teaming up with the awesome guys over at Team Concise, a professional sailing outfit with a multitude of boats. In fact, it is their 40 foot we are being let loose on in August. Let’s hope they aren’t a boat short come September!

Team Concise and Helly Hansen MODA70 in Barbados

We are truly privileged to get this chance to not only learn some rather cool new skills, but also to help to make sailing more accessible to the Average Joe. We will be sharing our own tips along the way, as well as the best places to sail, how to get into sailing and, of course, reviewing some quite awesome kit. Heralding from Scandinavia, hard wearing adventure kit doesn’t really get any better. Well, let’s hope!

For more information and to come with us on our journey. Follow us on twitter @averagejoesblog or head on over to Instagram @averagejoesblog. We will see you on the water!



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