Ski season is upon us in Europe. And whether you’re about the piste or just the après-ski, you’re going to need to be prepared for snowfall no matter what. But hunting for some new skiwear can sometimes feel a little overwhelming – especially if you’re new to shredding – so we’ve put together some brand we think you should get to know before hitting the slopes. You all know the likes of The North Face but here’s some brands you might not know which should see you through until late Spring!
Products: Snow Jackets, Midlayers, Ski Bags
Since forming in 2008, Picture Organic Clothing have been leading the way in organic, recycled and bio-sourced skiwear. Picture are all about sustainability and zero-waste, so even before designing products they’re thinking about the recyclability, second life, and end of life of each garment. All products manufactured are made of the likes of organic cotton and all of technical pieces are made from a minimum of 50% recycled polyester from plastic bottles. But that doesn’t mean their range of snow jackets, shirts and snow pants aren’t of the highest quality and performance. Not only that, they look the part too.
Products: Skis, Tees, Accessories
A relatively young company, Icelantic Skis have gained some serious notoriety on the slopes for manufacturing top quality skis which feature some insane artworks and designs from their favourite artists. Handmade in Colorado, their skis have almost a boutique feel to them, just without the added cost. But their performance doesn’t suffer, combining traditional camber underfooting with cutting edge shredding tech. Alongside some apparel items likes tees and headwear, they also sell their ski artwork in print form.
Products: Snow Goggles, Sunglasses
They may not be the smallest brand on our list but we adore Dragon Alliance and couldn’t leave them out. Your go-to for snow goggles and après-ski sunglasses, Dragon make some of the best featured ski eyewear on the planet – and for our money they’re the best looking too. Dragon’s innovative approach has led to market-leading developments, including the first-ever frameless snow goggle, the APX, and this year they unveiled the Lumalens which offers ‘ultra high-definition optics across the entire spectrum of light conditions.’ In layman’s terms, your colour vividness in enhanced and you get some incredibly precise depth perception.
Products: Ski Poles
Formed by some former US Olympic Skiers, Soul Poles are another brand focused on doing their bit for climate change. As they put it; ‘No Snow. No Ski.’ Which is why Soul Poles make their eco-friendly ski poles from bamboo. Handmade in Park City, Utah, they even go as far as offering ‘DYI skis’ where they send you the bamboo and the parts you need, but you put the pole together. As well as saving footprint on production, customers can also boast they’re using ski poles handmade by themselves.
Products: Snow Jackets, Snow Trousers, Accessories
We always like to give British brands a shout out and one of our favourite skiwear labels is undoubtedly Planks. Born out of ‘three decades absorbed in skiing and having fun in the mountains’, Planks are owned by a groups of riders who tale inspiration from British design, mountain lifestyle and street culture. The result is a diverse collection of jackets, tees, hoods and accessories which also does it’s bit for the environment. 58% of their entire AW 18/19 Collection, for example, contains REPREVE – a material made from recycled plastic bottles.
If you need some slope inspiration for ski season, here’s a run-down of what we think are some of the World’s Best Ski Resorts!