Unless you’ve been living in a cave over the past 24 hours, you’ve almost certainly heard about the new Apple Watch. And if you have been living in a cave, you still managed to find your way to this somehow – it’s all over social media so get on there and let your friends know you’re ok, please.

The Apple Watch

There’s plenty that’s been written about the Apple Watch (not iWatch rather annoyingly for the OCD in us) already and has caused more attention as it’s the first brand new product line since Steve Jobs’ passing. As is usual with Apple products, however, there is a lot of unjustified bashing and undeserved praise – particularly on social media. And it can be hard for a consumer to get the bare facts of the product unless you fancy sitting through the Apple bods’ year long Powerpoint… sorry, Keynote presentation. So here’s our go at it.

Let’s start with the basics. The new Apple Watch needs to be paired with an iPhone. Through this, you can answer calls on your Watch that will then be transferred via blue-tooth to your iPhone. All calls and messages will make the Apple Watch vibrate and this means no more missing important phonecalls. Or if you look at it another way – less chance of being able to dodge those unwanted calls. You can reply to messages using dictation or smart replies – in-built quick replies that users choose from. Not too dissimilar from your old Nokia 3310.

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The Apple Watch will run on a new operating system that stops users having to pinch small screens as with other smartwatches on the market. Virtually all the functions are operated by what Apple are calling the “digital crown”. Or to us mere mortals, the dial – which does various jobs depending on the app such as zooming in on maps or scrolling through lists. The Apple Watch does also have a boring old touchscreen that senses different pressures and also senses space so that it wakes up when bought closer to the user.

The watch comes in a full range of straps so customising is much easier than it’s ever been with an Apple product. The watch display is made of sapphire – the 2nd toughest material on earth, so you know. S minimal scratches. The face comes in 2 sizes: 38mm and 42mm. There are 3 different versions of the new watch: The basic ‘Apple Watch’; the ‘Apple Watch Edition’ which comes in 18-carat gold and is for the more lavish Joe; then finally we have the ‘Apple Watch Sport’.

As far as we can tell, the Apple Watch Sport looks like the most attractive option. The watch monitors your heartbeat and blood pressure and transfers all this data to the Apple Healthbook. The success of Nike’s Fuel Band, for example, suggests there is a demand for this in the market and we think this is where the Apple Watch may come into it’s own. There’s also a function to send your heartbeat to another user’s watch so they know you’re thinking of them. Cute.

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The real problem we can find here is the price with the Apple Watch starting at £216 ($349). We understand the technology involved is something else and as is usual with anything Apple, it does look great. But unless you’re a serious fitness freak, we’re not sure it’s money well spent. The Apple Watch is due for release early next year.



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