Entrupy’s Camera Can Tell If Your Purchase Is A Fake

With the rise in second hand buying websites and apps, being sure you’re getting the genuine article can be a risky business. But New York-based Entrupy claim they’ve come up with a solution. Using a microscopic camera and a mobile app, the tech start up says it can tell if your latest purchase is fake or authentic.

Though the camera and app may only currently be for handbag recognition, Entrupy claims that its technology has a 98% accuracy rate for spotting fakes from the likes of Louis Vuitton, Dior and Gucci amongst others.

The verification process works by holding the camera over different sections of the potentially counterfeited item. The camera will magnify the item by 260 times to reveal details that can’t be seen by the naked eye. A set of algorithms then determine whether it’s real or fake, before the results are sent to the accompanying iOS app.

How It Works

1. Place the device directly on the item
2. Open the Entrupy app on your smartphone or tablet (iOS)
3. Follow the onscreen prompts in the app to take images
4. Our Artificial Intelligence algorithms analyze the images to determine authenticity
5. Receive results in real-time


Entrupy was created by a team of techies who have spent decades on perfecting the technology through thousands of hours of research and testing. The result is Entrupy which has 4 patents and allow users to potentially analyse various materials ranging from canvas and leather to metal and wood.

At the moment, the device only works on solely handbags from certain designers such as Burberry, Chanel, Dior, Gucci, Prada, Louis Vuitton and Hermès, but the company is looking at other uses for its software. The potential for the technology is endless with the most obvious use being for the resale market. But alternatively it could also mean there’s no need for Antiques Roadshow, so swings and roundabouts.

It’s also very expensive. The Entrupy kit costs an initial $299 fee (around £230), as well as monthly payments that which from $99 (£75) to a whopping $999 (£765). In simple terms, this is not for individual use. But it will surely be extremely interesting to big businesses who deal with second hand items on a regular basis. Head over to the Entrupy Website for more details.