The recent announcement that Twitter CEO Dick Costolo is to step down at the end of the month is said to because of a disappointing earnings report earlier in the year. So it should come as no great shock to learn that Twitter is going to be driving any revenue opportunity it can think of. Their new products pages might be the first in that long line.
Selling things on Twitter is about to get a whole lot easier. The social network company started testing new product pages and product-related collections at the end of last week. It’s a simple idea that will allow retailers, celebrities and Hollywood studios to sell merchandise to fans and followers.
This is not just for selling artisan jars of jam from Cornwall though. HBO have seen the potential and the Game of Thrones Twitter page now features tweets about merchandise through Twitter’s collection feature.
The collection feature simply allows users to group a set of tweets together onto a separate timeline. Each tweet in the Game of Thrones merchandise collection links to an individual product page and also links you to HBO’s online store.
But it’s not just HBO, Twitter’s initial launch partners include the likes of Disney store, Fox Home Entertainment, Reese Witherspoon, Beats by Dre, the “Ellen Show” and Warner Bros. There’s some serious clout being put behind this…
Whether you realised it or not, a buy button has also been tested on Twitter since last September. But now with the product pages, they’ll have an organic space to reside in and you’d expect more and more retailers will get involved.
Twitter’s e-commerce product manager Amaryllis Fox said, “This is just the beginning. In the coming months we’ll be testing more new experiences we hope give you the most personalised and relevant information about the places and things you want to explore.”
The new product pages can be accessed on the web as well as through Twitter’s Android and iOS apps.